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E-commerce
E-Commerce Application Development
E-commerce / e-business
One of the most interesting and exciting aspects of the Internet
evolution is the emergence of electronic business (e-commerce or e-business)
as a viable alternative to more traditional methods of businesses being
conducted today. E-commerce or e-business is defined as the process of using
electronic technology to do business. B2B applications, B2C applications,
portal development, etc. are all web development solutions that use e-commerce
application.
Setting up and running an e-commerce application, especially
one that processes a large number of transactions, ( B2B
applications,
B2C applications, portal development, etc.) requires technical,
marketing and advertising expertise – something that a complete web
solution providers like TCP are adept at.
There are many e-commerce applications today – B2B applications, B2C
applications, portal development, etc. that redefines the very foundations
of competitiveness in terms of information content and information delivery
mechanisms.
Businesses to Consumer (B2C application) are e-commerce applications
that provide an interface from businesses directly to their consumers. The
most common example of a B2C application is a retail web site featuring
the business's products or services that can be directly purchased by the
consumer. The importance of B2C applications varies dramatically from company
to company. For some companies, reaching consumers has been the critical
aspect of their business. For others that run a chain of retail stores,
a B2C application should be one of the most important pieces of their Internet
strategy. B2C applications remain one of the top web application development.
Business-to-Business (B2B application) are e-commerce applications
that forge new relationships between businesses. B2B applications provide
new opportunities for businesses to leverage emerging e-commerce technologies
to build their businesses. Examples of B2B applications include facilitating
transactions for goods/services between companies, selling goods/services
on the Internet to businesses, and supply chain integration. Legacy integration
is a huge issue in B2B applications. If existing applications such as EDI
or EFT are extended to help the B2B process, then the existing legacy applications
can be a big help in moving forward. On the other hand, if two companies
want to trade data, but have dramatically different legacy systems, legacy
integration can be a challenge to overcome.
Business-to-Business-to-Consumer (B2B2C) is one of the emerging
models of e-commerce. B2B2C is basically defined as using a B2B application
to help support and rejuvenate companies attempting B2C. This is due to
the fact that a B2B application has been an overwhelming financial success
while B2C has not really lived up to its expectations. This model is poised
to do well as it capitalizes the success of a B2B application and the potential
demand of B2C. B2B provides a way for B2C companies to reduce costs and
improve their B2C services. An example of B2B2C is developing products to
help B2C companies increase profit by integrating inventory from the manufacturer
to the distributor. An application that links one online catalog to another
would be considered a B2B2C application as it capitalizes on both B2B applications
and B2C applications.
Technologies for e-commerce
The e-commerce application industry comprises of a variety
of products and services including: hardware components (routers, firewalls,
digital switches, servers, and workstations); and a variety of software
products. The software development technologies are being constantly upgraded
to meet numerous fast-growing e-commerce challenges. As an e-commerce application
basically means web application development, it has to be a three-tiered
application.
The first tier of an e-commerce application is the user interface
layer, which is mainly handled by client-side technologies for creating
interactive, flashy Web pages and form data validation, such as HTML, JavaScript,
DHTML, etc. For the second-tier, there are Web containers and scripting
engines. The corresponding server-side technologies are both scripting languages
and programming languages. They are Microsoft's Active Server Pages, which
can accommodate Visual Basic and PERL scripts. Also both Java servlets and
Java Server Pages (JSP) from Sun Microsystems Ltd. are becoming popular
for server-side programming. The third-tier is the data layer, which comprises
database management systems (DBMS) and data sources. There are a number
of Database management systems available in the market like Oracle, Microsoft
SQL Server, IBM DB2, Sybase, etc. There are Web servers such as Apache,
Microsoft IIS etc. and Web containers for deploying Java servlets and JSP
components.
There are specific e-commerce solutions and tools being developed
and marketed. One such innovative product is called application server.
There are two types of application servers: the first type is not based
on Java 2 Enterprise Edition (J2EE) specification and the other one is J2EE-compliant.
There are many companies developing Java-based application servers such
as IBM's WebSphere, Borland's Inprise Application Server, BEA WebLogic,
etc. Thus technologies and tools are being constantly brought out to facilitate
companies and consumers to embrace the exciting and thrilling world of e-commerce
and e-business. Finally the network elements (wireless, cable, and satellite
networks, and Web-based telephony); and other transmission network services
(the Internet and virtual private VANs) are necessary components.
Benefits of e-commerce
There are many benefits of e-commerce. An e-business can
offer personalized service, high-quality customer service and improved supply
chain management. E-commerce in a way is equivalent to automation and innovation
of commercial activities. Automation brings a number of distinct advantages
like lesser investment, freeing valuable labor from menial tasks, etc.
B2C applications are beneficial to existing retail stores
and companies as this innovative application allows them to increase their
customer base and hence their revenue. E-commerce helps them to reach entire
demographics that they might not be able to reach in a physical or "bricks
and mortar" store. A B2C application is highly beneficial for consumers
as it gives them access to a world of stores instead of the stores in their
neighborhood. A B2C application brings competitive trend giving consumers
access to a wide variety of choices and lower prices. Some B2C web sites
allow consumers to name their own prices for a variety of goods and services.
Thus e-commerce brings forth such kinds of beneficial, consumers-oriented
innovations.
B2C application allows companies to extend their existing
services to consumers as well. B2C applications open up a new world for
companies that are not well known to the outside world before.
A B2B application is extremely beneficial to businesses because
of its potential to drastically reduce the cost. By making communication
easier and faster, using new e-commerce technologies and standards, the
inventory moves quickly, lowering overheads. Further, B2B applications help
automate communication between companies. This, apart from streamlining
the process, helps reduce the potential for errors and helps provide better
goods and services.
B2B2C applications help B2C companies to raise profits. By
leveraging the benefits of B2B applications to streamline and improve business,
B2C companies have the ability to make more money by growing revenue and
cutting unnecessary costs. Also a company that is successful in one area
of e-commerce can capitalize on this success and knowledge gathered to other
areas of their e-commerce plan.
C2C and C2B2C applications allow consumers to interact themselves.
This helps businesses to have a fairly easy revenue stream. Also, consumers
have access to an entirely new way of purchasing and selling goods and services.
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